Fyne Audio has become one of the few UK loudspeaker brands to break the competitive US market with a new distribution deal with The Sound Organisation.
The Sound Organisation, the US wide importer and distributor for many overseas high-end audio equipment manufacturers, has announced their partnership with Scottish audio manufacturer Fyne Audio. The Sound Organisation will be importing the full speaker line from Fyne Audio and handle all U.S. sales and marketing efforts as well as developing retailer relationships to bring Fyne Audio into stores and the homes across America.
The Fyne Audio portfolio encompasses four loudspeaker lines and one subwoofer line, with new residential Custom Install and ultra high-end models soon to be launched. Though the Fyne brand is relatively new to the audio world, the team behind the speakers certainly is not. Boasting over 200 years’ experience, the design and engineering team includes Dr Paul Mills, a familiar name to most in the audio industry.
Stephen Daniels, President at The Sound Organisation, said,
“Fyne Audio is a dream team of audio professionals, each with decades of audio industry know-how and technical knowledge built upon years of R&D.”
“The Glasgow based company has already seen great success in the U.K and across Asia thanks to their passion for music and desire for the finest sound quality. These factors are apparent in each of their speakers, making them a perfect brand for The Sound Organization.”
Fyne Audio’s Sales and Marketing Director, Max Maud, added,
“We are extremely pleased to partner with The Sound Organisation as part of our expansion into the important US market. The company offers unravelled access to top US Hi-Fi retailers that will get behind the products, the ethos and the brand to further drive our international growth.”
“Backed by international and Scottish Enterprise investment, Fyne Audio is perfectly poised to become one of the UK’s export success stories.”
The first shipment of Fyne Audio products has already arrived in the US and is part of the launch portfolio of sales and marketing initiatives that will springboard the brand into the US.